{"id":935,"date":"2020-03-30T00:22:37","date_gmt":"2020-03-29T21:22:37","guid":{"rendered":"http:\/\/hilmibilici.com\/blog\/?p=935"},"modified":"2020-03-30T00:22:37","modified_gmt":"2020-03-29T21:22:37","slug":"tasarimda-yeni-trendler","status":"publish","type":"post","link":"http:\/\/hilmibilici.com\/?p=935","title":{"rendered":"Tasar\u0131mda yeni trendler"},"content":{"rendered":"<p>Bir y\u0131l daha bitiyor, yeni y\u0131l&#8217;\u0131n \u00e7e\u015fitli alanlardaki e\u011filimleri hakk\u0131nda oldu\u011fu gibi tasar\u0131mda da g\u00fcvenle devrimci olmayan, tahminler yapabilirsiniz. Her g\u00fcn, bilim adamlar\u0131 yeni ke\u015fifler yap\u0131yorlar ve \u00f6\u011frenciler yenilikler buluyorlar.<\/p>\n<p>Tasar\u0131m trendleri durmuyor ve s\u00fcrekli geli\u015fiyor. Ve \u00f6n\u00fcm\u00fczdeki y\u0131lda t\u00fcm f\u0131rsatlar\u0131ndan en iyi \u015fekilde yararlanacak. \u00d6zellikle tasar\u0131mda, bu logolar i\u00e7in ge\u00e7erli olaca\u011fa benziyor. Logo tasar\u0131m\u0131ndaki baz\u0131 e\u011filimler her y\u0131l ortaya \u00e7\u0131kar ve kaybolur.<\/p>\n<p><!--more--><\/p>\n<p><strong>Trend 1. Sadele\u015ftirme<\/strong><\/p>\n<p><em>&#8220;Ustaca olan her \u015fey basittir.&#8221;<\/em><\/p>\n<p>Bu e\u011filim uzun zamand\u0131r var ve yeniden patl\u0131yor. 2019 y\u0131l\u0131nda, logolar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde basitle\u015ftiren yabanc\u0131 ve yerli \u015firketlerin say\u0131s\u0131 (bir b\u00fct\u00fcn olarak t\u00fcm kurumsal kimlik \u00fczerinde \u00f6nemli \u00f6l\u00e7\u00fcde \u00e7al\u0131\u015f\u0131rken) tekrar zirveye ula\u015ft\u0131! Bu e\u011filimin birka\u00e7 y\u0131l daha devam edece\u011fi a\u00e7\u0131k.<\/p>\n<p>Sadeli\u011fin dolayl\u0131 olarak di\u011fer bir\u00e7ok e\u011filime e\u015flik etmesine ra\u011fmen, sadeli\u011fin kendisi ayr\u0131 bir kategoriye konulabilir.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-478\" src=\"http:\/\/hilmibilici.com\/wp-content\/uploads\/2019\/12\/1-300x234.png\" alt=\"\" width=\"300\" height=\"234\" \/><\/p>\n<p><strong>Trend 2. Form ve kar\u015f\u0131 form<\/strong><\/p>\n<p><em>&#8220;Bug\u00fcn bir \u015fey moda oldu\u011funda her zaman sonsuza dek moda olarak kal\u0131r.&#8221;<\/em><\/p>\n<p>Formun arka planla etkile\u015fime girdi\u011fi ve b\u00f6ylece yeni g\u00f6r\u00fcnt\u00fclere yol a\u00e7t\u0131\u011f\u0131 logolar, sadelikleri, k\u0131sal\u0131\u011f\u0131 ve kullan\u0131\u015fl\u0131 alan\u0131n en verimli kullan\u0131m\u0131 a\u00e7\u0131s\u0131ndan g\u00fczeldir.<\/p>\n<p>Bir\u00e7ok harika logo (WWF, FedEx, Formula 1) bu teknik kullan\u0131larak in\u015fa edildi ve gen\u00e7 nesil yoluna devam ediyor.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-479\" src=\"http:\/\/hilmibilici.com\/wp-content\/uploads\/2019\/12\/2-300x234.png\" alt=\"\" width=\"300\" height=\"234\" \/><\/p>\n<p><strong>Trend 3. Kontrastl\u0131 Degradeler<\/strong><\/p>\n<p><em>&#8220;Degradeler \u00f6lmedi, \u00f6lmemeli&#8221;<\/em><\/p>\n<p>Evet evet, birka\u00e7 y\u0131l \u00f6nce herkes, 90&#8217;lar\u0131n logolar\u0131n\u0131n kaderi oldu\u011funu d\u00fc\u015f\u00fcnerek degradelere g\u00fcl\u00fcyordu.<\/p>\n<p>Asl\u0131nda, rengin yumu\u015fak ge\u00e7i\u015flerine kar\u015f\u0131 bu tutumda, \u201cdoksanlardan gelen logolar\u0131n\u201d \u00e7o\u011funlukla zanaat ko\u015fullar\u0131nda yarat\u0131ld\u0131\u011f\u0131 ve i\u00e7lerinde \u00e7ok daha fazla kusur oldu\u011fu ger\u00e7e\u011fi su\u00e7lanmakt\u0131. Bir\u00e7o\u011funu birle\u015ftiren tek \u015fey, me\u015fhur gradyan\u0131n* varl\u0131\u011f\u0131yd\u0131.<\/p>\n<p>Yanl\u0131\u015f projeksiyon bu \u015fekilde \u00e7al\u0131\u015ft\u0131, \u00e7\u00fcnk\u00fc kitleler aras\u0131nda degrade logosunun k\u00f6t\u00fc bir logo oldu\u011funa uzun zamand\u0131r inan\u0131l\u0131yordu.<\/p>\n<p>Yak\u0131n gelecekte, \u00f6rne\u011fin g\u00f6r\u00fcn\u00fc\u015fte uyumsuz renkler veya asit tonlar\u0131 kullanarak ola\u011fan d\u0131\u015f\u0131 renk ge\u00e7i\u015fleri moda olacak.<\/p>\n<blockquote><p>*<em>Bir kimse veya nesnenin bir ba\u015fkas\u0131yla kar\u0131\u015ft\u0131r\u0131lmamas\u0131n\u0131 sa\u011flayan ayr\u0131l\u0131k, benzer \u015feyleri birbirinden ay\u0131ran \u00f6zellik, ba\u015fkal\u0131k, ayr\u0131m<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-480\" src=\"http:\/\/hilmibilici.com\/wp-content\/uploads\/2019\/12\/3-300x234.png\" alt=\"\" width=\"300\" height=\"234\" \/><\/p>\n<p><strong>Trend 4. Neon renkleri.<\/strong><\/p>\n<p><em>&#8220;Her \u015fey yeni, eskiler unutulmu\u015f.&#8221;<\/em><\/p>\n<p>Ge\u00e7en y\u0131l bu retro tarz\u0131 ve b\u00fcy\u00fck olas\u0131l\u0131kla, \u00f6n\u00fcm\u00fczdeki y\u0131llarda, neon i\u015faretleri tarz\u0131nda \u00f6nemli say\u0131da logo, pop\u00fcler olacak.<\/p>\n<p>Bu tekni\u011fin logo tasar\u0131m\u0131nda pop\u00fclerle\u015fmesinin nedeni sadece son y\u0131llarda moda de\u011fil, ayn\u0131 zamanda bu logolar\u0131n sadece potansiyellerini tam olarak ortaya \u00e7\u0131karabilece\u011fi ger\u00e7e\u011fi olarak d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n<p>Ger\u00e7ek \u015fu ki, bu logolar \u00e7ok avantajl\u0131 g\u00f6r\u00fcn\u00fcyor ve sadece arka ayd\u0131nlatma ile iyi \u00e7al\u0131\u015f\u0131yor &#8211; yani, asl\u0131nda bir neon i\u015fareti veya ekranda (monit\u00f6r, ak\u0131ll\u0131 telefon, tablet) iyi g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>\u015eu anda, giderek daha fazla \u015firket a\u011f\u0131rl\u0131kl\u0131 olarak dijital ortam \u00fczerinde \u00e7al\u0131\u015fmaktad\u0131r ve ayd\u0131nl\u0131k ekranlar kurumsal kimliklerinin ana ve neredeyse tek ta\u015f\u0131y\u0131c\u0131s\u0131d\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-481\" src=\"http:\/\/hilmibilici.com\/wp-content\/uploads\/2019\/12\/5-300x234.png\" alt=\"\" width=\"300\" height=\"234\" \/><\/p>\n<p><strong>Trend 5. Belirsiz formlar<\/strong><\/p>\n<p><em>&#8220;Logo, sen sadece bir uzays\u0131n!&#8221;<\/em><\/p>\n<p>Bulan\u0131k bulutsular, p\u00fcsk\u00fcrt\u00fclen kul\u00fcpler ve lekeli g\u00f6r\u00fcn\u00fcm. T\u00fcm bunlar web tasar\u0131m\u0131ndan kaynakland\u0131 ve sayfalar, logolar i\u00e7in arka plan olarak hizmet etti ve sonunda ikincisine s\u0131k\u0131ca yap\u0131\u015ft\u0131.<\/p>\n<p>&#8220;Neon&#8221; logolar\u0131nda oldu\u011fu gibi, bu kategori genellikle sadece ekranda daha rahat hisseder. Ancak bu onlar\u0131 rahats\u0131z etmiyor &#8211; acil durumlar i\u00e7in ek basitle\u015ftirilmi\u015f s\u00fcr\u00fcm\u00fc kullanabilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-482\" src=\"http:\/\/hilmibilici.com\/wp-content\/uploads\/2019\/12\/6-300x234.png\" alt=\"\" width=\"300\" height=\"234\" \/><\/p>\n<p><strong>Trend 6. Benzersiz Yaz\u0131 Tipi<\/strong><\/p>\n<p><em>&#8220;Her ustan\u0131n kendine \u00f6zg\u00fc bir yo\u011furt yiyi\u015fi vard\u0131r.&#8221;<\/em><\/p>\n<p>D\u00fcnya devleri (ve olmaya \u00e7al\u0131\u015fan bilinmeyen \u015firketler) logolar\u0131n\u0131 tek bir yaz\u0131 tipi ile yaparken, bir \u00e7ok gen\u00e7 \u015firket daha belirgin ve s\u0131ra d\u0131\u015f\u0131 yaz\u0131 tipi stili kullan\u0131yor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-486\" src=\"http:\/\/hilmibilici.com\/wp-content\/uploads\/2019\/12\/7-1-300x234.png\" alt=\"\" width=\"300\" height=\"234\" \/><\/p>\n<p><strong>Trend 7. Eksik Ayr\u0131nt\u0131lar<\/strong><\/p>\n<p><em>&#8220;Bir ta\u015f al\u0131p gereksiz olanlar\u0131 kestim.&#8221; &#8211; Michelangelo Buonarroti (&#8220;Heykellerinizi nas\u0131l yap\u0131yorsunuz?&#8221; Sorusuna cevap olarak)<\/em><\/p>\n<p>Bir anlamda, iyi bir logoda gereksiz hi\u00e7bir \u015fey olmamal\u0131d\u0131r. Bu kategori s\u00f6z konusu oldu\u011funda, yazarlar bunu tam anlam\u0131yla al\u0131rlar. Logolar\u0131n yarat\u0131lmas\u0131ndaki bu e\u011filim, \u00f6ncekinden ayr\u0131labilir, \u00e7\u00fcnk\u00fc harflerin benzersiz stili \u00e7ok a\u00e7\u0131k de\u011fildir (formlar genellikle klasik olanlara yak\u0131nd\u0131r). \u0130lgin\u00e7 bir ayr\u0131nt\u0131, \u015fekildeki veya yaz\u0131da ki eksiklik olabilir!<\/p>\n<p>Bu logolar okunabilir olma e\u015fi\u011findedir ve bunlar\u0131 an\u0131nda okumak zor olabilir. Ama onlar \u00e7ok say\u0131da \u201cgelvetik benzeri\u201d stil aras\u0131nda \u201c\u00f6ne \u00e7\u0131kmak\u201d i\u00e7in m\u00fckemmel bir i\u015f \u00e7\u0131kar\u0131yorlar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-483\" src=\"http:\/\/hilmibilici.com\/wp-content\/uploads\/2019\/12\/7-300x234.png\" alt=\"\" width=\"300\" height=\"234\" \/><\/p>\n<p>Not: Yaz\u0131 Rus\u00e7a <a href=\"https:\/\/habr.com\/ru\/post\/481324\/\">habr<\/a> sitesinden terc\u00fcme edilmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir y\u0131l daha bitiyor, yeni y\u0131l&#8217;\u0131n \u00e7e\u015fitli alanlardaki e\u011filimleri hakk\u0131nda oldu\u011fu gibi tasar\u0131mda da g\u00fcvenle devrimci olmayan, tahminler yapabilirsiniz. Her&#8230;<\/p>\n","protected":false},"author":1,"featured_media":83442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[55,287,288,449,493,494],"class_list":["post-935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tasarim","tag-2020-tasarimlari","tag-logo-tasarim-trendleri-2020","tag-logo-tasarimi","tag-tasarimda-yeni-trendler","tag-yeni-tasarim-teknikleri","tag-yeni-tasarim-trendleri"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/hilmibilici.com\/index.php?rest_route=\/wp\/v2\/posts\/935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/hilmibilici.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hilmibilici.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hilmibilici.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hilmibilici.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=935"}],"version-history":[{"count":0,"href":"http:\/\/hilmibilici.com\/index.php?rest_route=\/wp\/v2\/posts\/935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/hilmibilici.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"http:\/\/hilmibilici.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hilmibilici.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=935"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hilmibilici.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}